The object would then be 'imaged';
a GIF is currently imaged as a bit mapped picture,
text would be imaged as characters,
HTML would be integrated into the enclosing HTML
This is just a unification - any valid MIME type could be 'imaged' in-line.
What we want is in fact a general way for helper applications (viewers) to
present their output within the parent document itself, rather than in an
external window. (Oh no - I think I just proposed a generic OLE!)