How much do the people pushing various standards have to gain? My guess
is that they stand to make a killing, and are hiding a certain amount
of greed under a veneer of serving the community. In many cases
these people are new to the community they are "helping".
As a sociologist, I find evolution in modern societies a depressing
topic indeed.
--- Don't take this seriously, but since the net was opened up to the hoards in the last couple of years, I have found myself increasingly depressed at the dilution of the societal values that were the backbone of the net. Like Japan, the influx of foreign culture is destroying the values, the culture, and probably the original society. What it is being replaced with in both cases is a poor substitute indeed.