flame: choose _here_ to get information

Larry Masinter (masinter@parc.xerox.com)
Mon, 2 Aug 1993 18:02:50 PDT

This is just a little rant about two style issues in hypertext that
I'm seeing more of and don't like much.

The first is the _here_ syndrome, e.g.:

Information about Blah Blah Blah is available by clicking _here_.

where the word _here_ is the link. This style is really awkward; when
you click on 'here', you have to look around to make sure it is the
*right* here. Let me urge you, when you construct your HTML page, to
make sure that the thing-you-click is actually some kind of title for
what it is when you click there. E.g. say

Information about _Blah Blah Blah_ is now available.

And use:

Information on _how to do searches_ is available.

instead of

For information on how to do searches, choose _this link_.

Not quite as bad, but still awkward is where someone will use a topic
word as a link, but it still talks about the links:

Here are links to a _CREDITS_ page and _technical details_ ...

Instead, try to write something like

Many thanks go to _various people_ for their contributions.
_Technical details_ of this system are available now.

I.e., make your HTML page such that you can read it even if you don't
follow any links.