Introducing Johnson-Grace

Publisher Program (
Tue, 24 Oct 1995 16:11:54 -0700

Dear Web Publisher:

Please allow us to introduce ourselves. We're the Johnson-Grace Company,
and you've probably seen the benefits of our "ART" image compression
technology in America Online and Apple's eWorld. Typically, ART images
transfer three times faster over conventional telephone lines than old-style
GIFs and JPEGs. Many of the hottest areas on AOL and eWorld are taking
advantage of ART technology, including ABC, Business Week, The Smithsonian,
NY Times, and 800-Flowers. Now, Johnson-Grace is able to offer the same
benefit to Web publishers.

To help you immediately reap the rewards of ART image compression on your
Web site, Johnson-Grace is offering Web and online publishers the latest
copy of our ART Press(TM) program on a FREE trial basis for the remainder of
calendar 1995. To get your free trial copy of ART Press, simply sign up for
the "Johnson-Grace Publishers Program." At the foot of this email is an
enrollment form. Just fill it out and email or fax it back to us. We'll
send you the software right away (usually within 24 hours). For even faster
results, just sign up online through the Johnson-Grace Web site

Besides receiving ART Press, another prime benefit of joining our Publishers
Program is that you will be automatically notified when new versions of our
software become available. You will also receive free technical support for
the remainder of 1995 by email or by phone as well as free image compression
to help get you started. Simply provide your images to us in BMP, TIFF, or
PICT format, and we'll do the rest.

To ensure universal compatibility, we've devised a method for allowing both
ART and non-ART images to be accessed from your Web site depending on
whether an ART-enabled browser is being used. Johnson-Grace and some of the
larger browser companies have introduced a new extension to HTML, the
X-ALTSRC attribute in the <IMG> tag. (<IMG> is the standard tag used to
insert images into a Web page.) It indicates to ART-enabled Web browsers
that an ART image is present. When an X-ALTSRC attribute is found,
ART-enabled browsers will automatically use the ART image named in it,
bypassing the GIF or JPEG image named in the SRC attribute. Browsers that
do not recognize the X-ALTSRC attribute will ignore it and read the SRC
attribute instead, so there's no risk of incompatibility with these
"old-style" browsers.

Currently, AOL's built-in TurboWeb browser as well as other popular Web
browsers -- including GNN, Frontier Technologies, and TeacherSoft --
recognize this new HTML attribute, representing a community of well over
four million users. As announced by Netscape, Johnson-Grace will be one of
the first companies to provide a free plug-in for Netscape 2.0. This
plug-in will be delivered as a "virtual bundle" so that support for the ART
format will be automatically added to the browser the first time an ART
image is encountered. Additionally, Johnson-Grace is in discussions with
all the other major Web browser companies to include ART technology in their

Check out the Johnson-Grace Web site ( to learn more
about how to use ART's triple-speed advantage on your Web site. You'll also
find a host of other useful information there designed specifically for

In the months ahead, look for Johnson-Grace to provide additional "Instant
Publishing" capabilities for Web and online service publishers. For example,
later this year you'll see news of ART speech compression technology that
will enable publishers to author interleaved sound and images for real-time
playback at 14,400 bits per second. Think about what real-time sound can do
for your Web pages!

If you have any questions about the program, feel free to email You can also call Tech Support at (714) 759-0700, or
fax us at (714) 729-4643.

Best regards,

Geoff LeBlond
VP, Licensing
Johnson-Grace Company

Enrollment for Johnson-Grace Publishers Program

Please provide the following information to enroll in the Johnson-Grace
Publishers Program

Company Name:
Company Address1:
Company Address2:
Company Address3:
Company Address4:
Telephone Number:
Fax Number:
email Address (email address is required to process your request) :

Version of Software needed
[ ] Windows
[ ] Macintosh
[ ] Both

Type of Publisher (select one)
[ ] Newspaper, Magazine, or Newsletter
[ ] Merchant
[ ] Company (e.g., product and sales information)
[ ] Government or Non-Profit Organization
[ ] Other (please specify) :

Target Audience (check all that apply)
[ ] Web
[ ] Online Service(s)
[ ] Both

Web Site Information
(1) Home Page Location (URL):
(2) Launch Date:
(3) Webmaster e-mail address:

Note: By sending this registration form to Johnson-Grace Company, you agree
to follow
the following Publishers Program restrictions.

(1) Do not use a trial version of ART Press after the end of the trial
evaluation period.
(2) Only Web and online service publishers -- defined as companies,
organizations, or entities that offer content or information for display on
the Web or on an online service for commercial purposes -- may qualify to
participate in the Johnson-Grace Publishers Program.
(3) Do not distribute copies of the program (all users must enroll), or
attempt to reverse engineer the program.
(4) Report any problems with the program to the Publisher Support Hotline at
internet address, fax 714-729-4643, or telephone
714-759-0700 (ext. 215 or ext. 230).